Red Dot Stores in South Carolina
According to Joan Perry’s blog, the red dot sign is believed to have its origin in the South Carolina Constitution of 1895, which prohibited alcohol sales between sundown and sun-up. The red ball designates the sun and identifies the store as one that sells alcohol. “The State ” newspaper in Columbia, SC, dated October 3, 1984, gave the following theory:
“In the 1940s, the state was forcing liquor stores to shrink their signs dramatically, so as not to advertise alcohol too blatantly. Stores were allowed to use lettering only a few inches high on doors or windows. A Charleston liquor store ‘highlighted’ the tiny lettering with a dramatic red dot, and everyone else followed suit.”
Please visit my Red Dot Stores gallery to see a rich variety of red dot stores in South Carolina.